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tactikPAK™...What is it?An engaging digital tutor, tactikPAK™ is a perfect study-buddy.The series offers bite-size summaries of nine related topics. Aschapters cover key principles, word acronyms prompt quickretention. Whimsical, color illustrations make learning fun andinteractive quizzes allow you to gauge your comprehension.It’s a portable crash course. A fun, interactive learning system.Take your digital tutor with you. On your smartphone or tablet.It's your mobile mentor.Quickly master each subject with a few key principles. Each mainpoint relates to a specific strategy in the form of an acronym.Each letter in the acronym explains that principle in moredetail.tactikPAK™... How to use it?There are 3 handy ways to use each module.1. Get an Overview.Review all key principles and their corresponding acronyms. Then,consider where you want to begin concentrating your efforts. Try toimplement all the principles in one integrated plan.2. Focus on 1 Principle at a Time.Choose an acronym and master one card at a time.3. Combine Several Principles.By pairing principles together, you can actually plan, activate andimplement your advertising strategies and decide what specific“tactiks" will create the impact you want.For example, in the Advertising module, once you know your target,you can develop your concept (M-E-S-S-A-G-E) and create a tagline(S-L-O-G-A-N) to establish your positioning (in the M-I-N-D of theconsumer).After you've identified your target and created your concept,tagline and position, you are prepared to consider:• How to P-O-S-E it (the product) in the marketplace.• How to R-E-A-C-H (which media) your audience.• How O-F-T-E-N (what amount of frequency) to present themessage.• How to increase S-A-L-E-S (what kind of promotion).ABOUT THE tactikPAK™ DIGITAL SERIESIt’s an exciting, fit-in-your-pocket business tool. Designed toinspire innovative and creative thinking, tactikPAK™ courses arenow available in many topics, including:• Advertising• Copywriting• Creativity• Design• Presentation• Promotion• Public Relations• Resume• WritingIt’s that simple. In fact, applying tactikPAK™ principles couldn’tbe easier. Use the series to:• Spark creative ideas• Sensitize your marketing sensors• Stimulate your right brain into actionEach one of the tactikPAK™ apps examines a specific principle.Every principle has a matching acronym. For example, inCopywriting, G-R-A-S-P reminds you to understand and thenincorporate consumer research. Use the information to guide thecreative solution. This will help you develop an on-target andon-strategy message.Focus your attention on the key points as you go through themodules, acronym by acronym. Identical word endings unify thatmodule. For instance, Copywriting has "ance" at the end of each keyword. You’ll find the interactive quizzes are fun to do. Andthey’ll make it easy to master each course in a flash!The tactikPAK™ series (Patent Serial No. 08/002,155) was inventedby Margo Berman, an award-winning creative talent, recognizedadvertising professor, author, and corporate trainer.Discover other Creative Catalyst Unlock The Block products. And,get ready to... Shatter The Gray Matter!